STEP TWO

FINDING PRODUCTS

If you don’t already have a product to sell ... or if you want to increase your current product line ... this CD-ROM will show you 37 ways to find and get the exclusive rights to products in your own field of interest.

Most companies only market their products 2 or 3 ways. This CD-ROM shows you 29 ways to market your product. When you learn these 29 ways, you can approach manufacturers for the rights to their products for markets they are not already selling to.

For example: This CD-ROM shows you how to get the U.S. rights to foreign products that are proven sellers, but have never been sold outside their own country ... and, it shows you how to get the foreign rights to U.S. products that are proven sellers, but have not yet been offered outside the U.S.A.

STEP THREE

PROTECTING PRODUCTS

Before you market your product nationally, or internationally, you should make sure you’re protected. This CD-ROM shows you how to get protection through patents, copyrights, trademarks, disclosure documents, and contracts.

This CD also includes hot links to websites with downloadable forms for acquiring patents, copyrights and trademarks.

STEP FOUR

MARKET TEST & DEVELOP YOUR PRODUCT

Before you invest money, time and energy into the production and inventory of your product, you should test its marketability.

This CD-ROM shows you several quick and inexpensive ways to generate orders from a single sample, before you start manufacturing.

This CD also provides you with links to suppliers of parts and manufacturing for every type of product ... making it easy for you to get competitive quotes and lead times for all your production needs.

STEP FIVE

PUBLICITY

If you want to sell your product or service, you have to let people know it exists. One of the most effective and inexpensive ways to get exposure is through free publicity.

Print, radio, TV and internet media all provide news and editorial content on new and interesting products.

This CD-ROM shows you how to approach outlets for free publicity, and it provides you with web links and linked databases to thousands of U.S. and international trade and consumer
publications.

STEP SIX

MARKETING YOUR PRODUCT OR SERVICE

Selling large quantities of merchandise is the goal of every marketeer. Before you can sell a lot of anything ... you must know how to multiply yourself and you must know how to a locate and approach every potential market for your product or service.

For example, you can make one sale to a single customer ... or you can sell through a department store who has thousands of customers ... or you can sell through a wholesaler who sells to hundreds of department stores ... or you can sell through a sales representative who sells to hundreds of wholesalers.

Most manufacturers only sell their products 2 or 3 different ways. This CD-ROM shows you 29 proven ways to sell your product ... and it provides you with linked databases and web links to market your product as many ways as possible to as many markets as possible.

STEP SEVEN

DIRECT MAIL

You can increase your sales by using e-mail and postal mail. Your mailings can go to both trade and consumer lists.

Consumer response will generate single orders for your product at the full retail price ... while building a valuable mailing list that you can rent or resolicit with continuous frequency.

Trade response will generate orders at the wholesale discounted price, but will enable you to sell large quantities of your product.

This CD-ROM shows you how to use both electronic and postal direct mail to sell your product.

This CD also provides you with web links to thousands of trade and consumer mailing lists, with millions of prospective buyers for your product.

STEP EIGHT

TRADE SHOWS

There are trade shows for virtually every kind of product you can think of. Trade shows are an excellent place to sell your product, or to find new products that you can get the rights to.

As a vendor at trade shows, you can either rent and operate your own booth, or you can have commissioned sales representatives offer your product, along with other noncompetitive lines they represent.

This CD-ROM shows you how to use trade shows to market your product. This CD also provides you with web linked sources to nearly every trade show throughout the world.

STEP NINE

GOVERNMENT SERVICES

The U.S. Government provides a vast amount of information and assistance to develop and market your products at little or no cost to you.

The U.S. Government can also be one of your best customers, for they purchase over 180 billion dollars worth of diversified goods each year ... and most of their suppliers are small companies.

This CD-ROM shows you how to sell to the government, buy from the government ... and benefit from their assistance programs. This CD also provides you with the web links you need for contacting all the appropriate government agencies.

STEP TEN

SELLING YOUR PRODUCTS THROUGH INTERNATIONAL TRADE

The international marketplace has always offered great opportunities for buying and selling all types of merchandise ... but, with the ease and speed of today’s internet, international marketing has taken a quantum leap.

This CD-ROM shows you how to sell huge quantities of merchandise throughout the world, even if you’re an individual with limited resources.

This CD also provides you with scores of hand picked web links for, selling, producing and moving products internationally.

STEP ELEVEN

OUTSOURCING

Whether you’re running a major corporation ... or building a small business ... it’s important to know about outsourcing.

Outsourcing ... also known as “farming out your work” is an excellent way to increase your business, without increasing your overhead.

Outsourcing is a powerful tool for both expansion and downsizing.

This cd-rom shows you how and where to outsource everything from office procedures and professional services, to manufacturing, to sales representation, to inventory and fulfillment.

Marketing Synergy CD-ROM...$295.00

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