 |
|
Here is an easy way to stimulate your imagination and get
all the headline ideas you'll ever need. |
|
Even seasoned professionals often need a source of
stimulus to get the mind's gears into motion. This book
was created around such a need. |
|
| Each and
every one the 2001 Headlines have
been winners. |
| Chances
are that many of them can be quickly and easily adapted to your
own special copy assignment. It will save you countless hours of
time and effort. As a writer of advertising copy, I'm sure you
know what it is to struggle with copy for hours, for days --
fixing it, polishing it, leaving the headline for last and then
spending half an hour on it . . . when you know you should be
spending hours on headlines -- if not days! |
| Now all
you have to do is scan the table of contents, choose some
appropriate headlines -- and quickly make those changes needed to
match it to the particular product or service you're selling. |
| You should
still give the headline the importance it deserves. Only now --
with this manual -- it doesn't have to take so long. |
|
